SAVE THE DATE: SAPORE TASTING EXPERIENCE AT RIMINI FIERA FROM 19th TO 22nd FEBRUARY 2011
 The leading appointment for food & beverage for eating out is back and large brands will present previews of their new products
From Saturday 19th to Tuesday 22nd February 2011, Rimini Fiera will host the 2nd edition of SAPORE Tasting Experience, the exhibition that combines 41 years’ experience with a showcase of the most innovative products on the food & beverage market for eating out, a world that pays close attention to tastes, rites and trends. Last year, the new expo format met with the full approval of exhibitors and trade members (over 76,000 visitors, 25% of whom were from abroad).
SAPORE INNOVATION AWARD
The throbbing heart of the innovation, a contest that picks out and gives awards to companies that during SAPORE propose in the Innovation Area products with innovative features, dedicated to the bar, catering, collective food service and large-scale distribution channels. On www.saporerimini.it/innovation, a large number of companies continue to obtain indications for participating in the Sapore Innovation Award, which is also the first date on the 2011 calendar of expo events for the food & beverage world. An initiative that is also important for the trade visitors, who have the opportunity of a real “full immersion” in the world of new products: for them, there is also the Innovation Book.
THE EVENTS
Among the SAPORE 2011appointments, the 2nd Horeca distribution day, with Italgrob, the 4th Large-scale Buyers’ Day, the meeting of wholesale market managers and the participation of 400 buyers from every continent, with the possibility of organizing an agenda of appointments online. Further initiatives will be held with Fipe Confcommercio and with Unionalimentari-Confapi to facilitate the arrival of thousands of trade members and boost the event’s internationality.
EXPO SECTIONS
In the area reserved for food, the catering, bio-catering and gluten-free, Italian and foreign regional specialities and logistics product sectors; plus the Frigus expo of frozen products and technologies for the refrigeration and freezing cycle.
The SAPORE beverage section will have a new look, with two adjacent areas. One dedicated to the beverage world in general (smoothies, fruit juices and cordials, alcoholic and isotonic drinks, energy drinks, mineral and aromatized water, spirits, espresso and hot drinks), with the presentation of new products, the launch of fashions or venue formats, contacts with venue owners and their clients from the Ho.re.ca. channel; particularly with beverage wholesalers, who have always chosen Rimini as a privileged meeting point. The other area, Selezione Birra, dedicated to special beers and Italian and foreign craft beers which, through time, from niche products have become products for a rapidly expanding market in which quality is the best visiting card; Selezione Birra will also host round tables, guided tasting sessions, contests, meetings with the trade as well as the worlds of night venues catering.
In the Divino Lounge section, wine, spumante, champagne, grappa and spirits; according to an original format, this section will bring together wine and food service: in the food area, matches with gourmet food prepared by famous chefs; in the wine area, guided tasting sessions; in the business area, one-to-one business meetings with foreign buyers.
SAPORE will also host the Seafood e Processing section: MSE is the only b2b expo event in the Mediterranean area featuring the entire seafood chain: on show, seafood divided according to methods of consumption (fresh, preserved, frozen, seafood gourmet products), processing with al the processing and preservation technologies, fittings, decor and services.
Italy’s great olive oil culture will be at the centre of Oro Giallo, the SAPORE section highlighting the production and technology of this excellent product; awards will be presented for the prestigious “Oro Giallo best Extra Virgin Olive Oil” contest.
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